New Zealand Trails: From CRM Hardships to Sales Productivity

Dan Lacey, Marketing Manager at New Zealand Trails speaks confidently about how OnePageCRM helps them ‘do it all’. Since finding OnePageCRM three years ago, they’ve increased Sales productivity by a whopping 20% and saved oodles of time on admin.  However, this hasn’t always been the case. New Zealand Trails have come a long way to achieve sales productivity, from using no CRM at all, to getting lost in over-complicated setups and un-tracked emails. Read their […]
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How building a Buyer Persona from our sales data skyrocketed our sales

“Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success… The problem with many personas is that they are either based on irrelevant data, poorly sourced data, or no data at all.” Jennifer Havice, ConversionXL What happens when you don’t know your customer? Having a clear understanding of who your customers are, what motivates them and what problems they need solved is […]
DMX Dublin

Top takeaways DMX Dublin 2017

This years DMX Dublin Summit took place in the fittingly agile and competitive setting of the Aviva Stadium. Incredible speakers took to the stage to share with us their expert insights and tips for the future of marketing. For those not so lucky to have gotten their hands on a ticket, or haven’t yet mastered the skill of being in two places at once… Fear not, we’ve rounded up our top takeaways from the summit below! 1. Adam […]
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5 simple lead generation tactics that will get you more traffic

Somewhere over the past five to ten years, the curve shifted, the lead generation process has changed. Instead of the focusing on finding customers, businesses must now focus on being found.  What is a lead? Let’s start with the basics. A lead is anyone who has actively shown interest in your company’s product or services. Your highest converting leads will be those who engage with you, before you’ve even realised they’re on your radar. What […]