Buyer_persona_template-v2

How building a Buyer Persona from our sales data skyrocketed our sales

“Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success… The problem with many personas is that they are either based on irrelevant data, poorly sourced data, or no data at all.” Jennifer Havice, ConversionXL What happens when you don’t know your customer? Having a clear understanding of who your customers are, what motivates them and what problems they need solved is […]
DMX Dublin

Top takeaways DMX Dublin 2017

This years DMX Dublin Summit took place in the fittingly agile and competitive setting of the Aviva Stadium. Incredible speakers took to the stage to share with us their expert insights and tips for the future of marketing. For those not so lucky to have gotten their hands on a ticket, or haven’t yet mastered the skill of being in two places at once… Fear not, we’ve rounded up our top takeaways from the summit below! 1. Adam […]
Lead_Generation_Tactics

5 simple lead generation tactics that will get you more traffic

Somewhere over the past five to ten years, the curve shifted, the lead generation process has changed. Instead of the focusing on finding customers, businesses must now focus on being found.  What is a lead? Let’s start with the basics. A lead is anyone who has actively shown interest in your company’s product or services. Your highest converting leads will be those who engage with you, before you’ve even realised they’re on your radar. What […]
neil patel

The experts guide to B2B sales (How these two tactics generated millions in sales)

There we have it, the ultimate hackathon in B2B Sales tactics, as presented by Alan O’Rourke and special guest, Neil Patel. Missed the webinar? Catch the recording here. Too many great insights, too little time? Fear not, here are our top takeaways from the Expert Tactics to Accelerate your Sales webinar. Alan O’Rourke, VP Growth OnePageCRM – on building a low cost lead gen team Alan’s top tip for generating highly targeted leads? Outsource! Use freelancer […]