Find CRM that
fits your small business

Sixteen small business CRMs, tested against nine criteria.

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What matters most to you?

Price

Power

Simplicity

All sixteen CRMs, A to Z

Evaluation criteria
  1. Agile CRMMarketing and customer serviceAgile CRM targets small and mid-sized businesses on a budget, combining multiple functions beyond just sales and contact management.
  2. BiginDeal managementBigin is Zoho’s simpler, pipeline-focused tool built for small businesses, lean teams, and solopreneurs.
  3. CapsuleOffline mobile accessCapsule is a lightweight tool for small businesses that combines contact and pipeline management with simple project tracking.
  4. FolkA minimalist interfaceFolk is a sales assistant for small businesses, built to capture leads and keep deals moving.
  5. FreshsalesOmnichannel communicationFreshsales gives small businesses essential CRM tools plus AI and multi-channel communication.
  6. HubSpotMarketing automationHubSpot is a popular all-in-one CRM that combines marketing, sales, and service tools, with a free plan to get small businesses started.
  7. InsightlyAdvanced reportingWith features spanning leads, pipelines, and projects, Insightly is aimed at SMBs that can handle a higher-than-usual price point.
  8. Less Annoying CRMHuman customer supportLess Annoying CRM was designed for small businesses looking to pay for just the basic CRM features.
  9. Monday CRMDeep customizationMonday CRM offers a wide range of customization options for larger businesses with the budget and technical know-how to use it well.
  10. NimbleSocial media integrationsNimble focuses on relationship-building by syncing with social media and combining customer interactions in one place.
  11. OnePageCRMFollow-ups and salesWith a focus on small businesses, OnePageCRM keeps sales simple — manage contacts, follow-ups, and deals all from a single page.
  12. PipedrivePipeline and deal managementAs a CRM built around deals and pipelines, Pipedrive gives salespeople in small and medium-sized businesses a clear way to track opportunities.
  13. Pipeline CRMSales managementPipeline CRM focuses on SMB sales teams and stands out for its quick, responsive customer support.
  14. Salesforce StarterSales, marketing, and serviceSalesforce Starter brings sales, marketing, support, and even e-commerce into a platform built for businesses unshaken by the cost and complexity.
  15. SalesmateAutomations and an AI copilotSalesmate is a small business CRM known for its strong automation tools and AI copilot, Sandy.
  16. Zoho CRMSales automationAs one of the most comprehensive CRMs available, Zoho CRM comes equipped with a range of tools for large teams with a ton of CRM experience.
  17. Build your own comparisonCompare OnePageCRM with two other CRMs feature by feature.

The simple CRM that does the job

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