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Small Business CRM Reviews

Have a look at detailed reviews of the best CRM systems for small and medium-sized businesses. Each CRM tool was evaluated through hands-on testing and a careful feature-by-feature analysis.

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Evaluation criteria
When it comes to choosing CRM software, small businesses have unique needs. In our CRM assessments and reviews, we pay attention to several criteria that are vital for small and medium-sized businesses.
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Featured CRM reviews

Here are the top-rated simple CRMs for small businesses.

All CRM reviews

Explore what each CRM has to offer to your small business.

agile crm logo
Agile CRM

Marketing & customer service

Agile CRM targets small and mid-sized businesses on a budget, combining multiple functions beyond just sales and contact management.
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Bigin CRM

Deal management

Bigin CRM is Zoho’s simpler, pipeline-focused tool built for small businesses, lean teams, and solopreneurs.
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Capsule CRM

Offline mobile access

Capsule CRM is a lightweight tool for small businesses that combines contact and pipeline management with simple project tracking.
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Folk CRM

Minimalist interface

Folk CRM is a sales assistant for small businesses, built to capture leads and keep deals moving.
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Freshsales CRM

Omnichannel communication

Freshsales CRM gives small businesses essential CRM tools plus AI and multi-channel communication.
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HubSpot

Marketing automation

HubSpot is a popular all-in-one CRM that combines marketing, sales, and service tools, with a free plan to get small businesses started.
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Insightly CRM

Advanced reporting

With features spanning leads, pipelines, and projects, Insightly CRM is aimed at SMBs that can handle a higher-than-usual price point.
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Less Annoying CRM

Human customer support

Less Annoying CRM was designed for small businesses looking to pay for just the basic CRM features.
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Monday CRM

Deep customization

Monday CRM offers a wide range of customization options for larger businesses with the budget and technical know-how to use it well.
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Nimble

Social media integrations

Nimble focuses on relationship-building by syncing with social media and combining customer interactions in one place.
OnePageCRM

Follow-ups & sales

With a focus on small businesses, OnePageCRM keeps sales simpleβ€”manage contacts, follow-ups, and deals all from a single page.
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Pipedrive

Pipeline & deal management

As a CRM built around deals and pipelines, Pipedrive gives salespeople in small and medium-sized businesses a clear way to track opportunities.
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Pipeline CRM

Sales management

Pipeline CRM focuses on SMB sales teams and stands out for its quick, responsive customer support.
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Salesforce Starter

Sales, marketing, & service

Salesforce Starter brings sales, marketing, support, and even e-commerce into a platform built for businesses unshaken by the cost and complexity.
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Salesmate

Automations & AI copilot

Salesmate is a small business CRM known for its strong automation tools and AI copilot, Sandy.
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Zoho CRM

Sales automation

As one of the most comprehensive CRMs available, Zoho CRM comes equipped with a range of tools for large teams with a ton of CRM experience.

FAQs About the Best Small Business CRMs

  • How do I choose the right small business CRM?

    Start by writing down the three things you need most, like following up with leads, syncing your email, or staying under a certain budget. Then look at the reviews on this page and find three small business CRMs that match. Afterwards, sign up for trials on all three, add about 20 real contacts to each one, and start using them like you normally would. After a week, the one that still feels right is probably the one you should go with.
  • Should I use a free CRM for small business?

    Free CRMs are fine if you only have a handful of contacts and don't mind the limits. But most of them won't let you sync your email or run any real automation. That means you’ll outgrow them fairly quickly.
  • How much should I expect to pay for a small business CRM?

    The most decent CRMs for small businesses cost somewhere between $10 and $30 per person each month. But there are some, which, like OnePageCRM ($9.95), cost even less.
  • Which is the most affordable CRM for small business?

    OnePageCRM is the most affordable small business CRM we've reviewed. It starts at $9.95 per user, and unlike most cheap CRMs, that price actually includes all the features you need and will use to organize contacts, follow up, and manage sales. You also get free extras like the Lead Clipper, web forms, business card scanner, and AI route planner.
  • What's the best small business CRM for solopreneurs?

    If you're working solo, OnePageCRM, Less Annoying CRM, and Bigin are all worth a look. They're affordable, simple to use, and let you pay for just one seat. Stay away from the likes of Monday CRM for now, though, because it makes you pay for at least three seats, whether you're using them or not.
  • Which is the simplest CRM for small business?

    OnePageCRM is the easiest-to-use CRM for small businesses, for more reasons than one. First off, it comes equipped with only those features small businesses will actually use. That means it has very few tabs and settings, which also means the learning curve is almost non-existent. There's also the fact that you can run your whole business from one page, and even have the system set up in just four minutes. Another user-friendly option would be Less Annoying CRM, but it’s not as simple as OnePageCRM.
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