contact relationships

Relationships: Easily Define, Visualize, and View Connections Between Contacts

To efficiently close a deal, it’s essential for a sales rep to have the full information about the lead at their disposal. In fact, according to a recent study, 27% of businesses report that the lack of complete and quality data costs them 10% or more in lost revenue every year. 

What’s more, the amount of people involved in the buying process has been growing exponentially as well. Some B2B sales now involve from 6 to 10 decision makers. While in B2C sales the whole family can influence the decision along with the referrals from friends and colleagues.

All that makes it especially important (and difficult) to keep track of is all the associated parties and their connection to each other. To make this process easier and more visual, we’ve introduced Relationships

Now you can define, set, and display relationships between contacts (be it a spouse, a business partner, a co-signer, an influencer or anyone else connected to the sale) to always have the full picture right there in front of you.

Easily keep track of all relationships

Establishing clear connections and relationships between contacts can be essential for both B2C and B2B sales

For example, as a Real Estate agent you might want to have both spouses, partners or co-signers as contacts, with a clear connection between them. And, say, if you’re involved in Construction sales, connecting a client, an architect, and a contractor who work either independently or for different companies can give you the most complete picture of the deal and ensure you have all the involved parties within easy reach. 

With Relationships, we make it easier for you to record and keep track of your referrals, giving you an instant and visual way to see your biggest advocates. 

Set contact relationships in a click

Once set up, all associated relationships are neatly displayed on top of the contact page, so you can get the full picture at a glance. To add a new relationship to a contact, simply open the menu in the top right corner of the contact page and select Add Relationship. 

Customize contact relationships to fit your business

You know your business needs best, so we give you the power to set relationships that make most sense to you. Simply click on Configure Relationships in the Add Relationship form and set the types of connections that you need. 

Have you tried using our new Relationships feature already? We’d love to know what you think! Let us know in the comments below or tweet us @OnePageCRM.

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