DMX Dublin

Top takeaways DMX Dublin 2017

This years DMX Dublin Summit took place in the fittingly agile and competitive setting of the Aviva Stadium. Incredible speakers took to the stage to share with us their expert insights and tips for the future of marketing. For those not so lucky to have gotten their hands on a ticket, or haven’t yet mastered the skill of being in two places at once… Fear not, we’ve rounded up our top takeaways from the summit below! 1. Adam […]

The ultimate sales guide to setting and discussing pricing

Estimated reading time: 24 minutes There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. But if you’re competing on the basis of having the lowest price, you’ll always be running on slim margins, putting pressure on the entire supply chain and putting your product (and your customers’ success) […]
SDR

How to succeed as a modern day Sales Development Rep

The role of an SDR has evolved from the days of cold calls and product pitching to a modern, more comprehensive and personalized approach to selling. Today, SDRs are very much aware of their potential client’s needs. Sales reps have taken on the role of thought leaders and influencers, in a bid to earn the most important buy-in in today’s sales process: trust. Today’s SDRs are professionals, strategizing and executing their sales plans to obtain […]
alignment

6 steps to get sales and marketing working on the same team

CSO Insight They say the reason why cats and dogs don’t get on is because of language. A dog’s tail in the air is a sign of happiness and play. But for cats, it’s a sign of aggression and attack. So when a cat sees a happy dog bouncing towards them, it gets ready to go to war. A loose analogy perhaps, for the age old battle that is sales versus marketing. Years of miscommunication […]