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How building a Buyer Persona from our sales data skyrocketed our sales

“Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success… The problem with many personas is that they are either based on irrelevant data, poorly sourced data, or no data at all.” Jennifer Havice, ConversionXL What happens when you don’t know your customer? Having a clear understanding of who your customers are, what motivates them and what problems they need solved is […]

How to sell online: 3 techniques for engaging prospects

In the good old, bad old days, you had to do all business via personal contact. There wasn’t any other way. When it was time to close the sale, you had to have built a relationship of trust that would lead people to buy. That can prove an even greater challenge now, because you may never meet the people you are selling to in person. Without the personal touch and verbal cues that face to face communication […]

5 ideas for an email newsletter that people will actually read

A well-written email newsletter is a quick and cost-efficient way of promoting your business. What’s more, a newsletter is a simple and effective way to keep in touch with present, past and prospective customers. Here are five ideas for newsletters that are sure to convert to new sales and keep your customers coming back, again and again. 1. Recommendation-based newsletter A newsletter like this, works a lot like Amazon’s recommendations. When you purchase a particular product […]

5 ways to win your customers trust with content

Before you can manage your customer relationships, you must first build them. So much business happens online that you don’t always meet customers face to face. One thing that hasn’t changed in the Internet age is that people prefer to do business with people and companies they know, like and trust. If you think about it, no matter what service you are buying, you’ll always pick the company that seems most trustworthy or has values in […]