Arbonne boosts lead generation by 30% per month using OnePageCRM

In 2015, Diane Taub spearheaded into a new lead generation and contact management initiative and became Arbonne International independent consultant. As part of her prospecting process and in order to generate new leads, she typically attended lots of meet ups but a common issue for her was missing out on following up as she hadn’t kept an accurate record of ever meeting them. She knew early on in the process that she needed to put […]
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How building a Buyer Persona from our sales data skyrocketed our sales

“Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success… The problem with many personas is that they are either based on irrelevant data, poorly sourced data, or no data at all.” Jennifer Havice, ConversionXL What happens when you don’t know your customer? Having a clear understanding of who your customers are, what motivates them and what problems they need solved is […]
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How to sell online: 3 techniques for engaging prospects

In the good old, bad old days, you had to do all business via personal contact. There wasn’t any other way. When it was time to close the sale, you had to have built a relationship of trust that would lead people to buy. That can prove an even greater challenge now, because you may never meet the people you are selling to in person. Without the personal touch and verbal cues that face to face communication […]
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5 ideas for an email newsletter that people will actually read

A well-written email newsletter is a quick and cost-efficient way of promoting your business. What’s more, a newsletter is a simple and effective way to keep in touch with present, past and prospective customers. Here are five ideas for newsletters that are sure to convert to new sales and keep your customers coming back, again and again. 1. Recommendation-based newsletter A newsletter like this, works a lot like Amazon’s recommendations. When you purchase a particular product […]