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Cold calling means you’re calling somebody you know very little about. And they don’t know you. There’s no rapport and no trust.
In this article, we’ll explore what it takes to master the sales call and why smart calling is key to outbound sales.
Estimated reading time: 24 minutes There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. But if you’re competing on the basis of having the lowest price, you’ll always… Read More

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