Google CRM Guide: The 4 Best CRM for Google Workspace, 2026

Google has no CRM software.

So, how do you manage customers, sales, and post-sales without ditching the tools you’ve been using (Google Workspace) for some shiny new toy (dedicated CRM)?

A Google CRM — or more accurately, a CRM for Google Workspace — is the answer.

What is a Google CRM?

A Google CRM is not a product made by Google.

Instead, the term refers to any CRM with Google Workspace integrations. That includes CRMs that connect with tools like Gmail, Google Drive, Docs, Calendar, Sheets, and other Google apps you already use to run your business.

But of course, simply integrating with Google Workspace is not enough.

When you’re hunting for Google CRM software, you need to look beyond surface-level integrations. And instead, focus on those CRMs that not only fit into your existing workflow with Google tools, but also make your business run more efficiently, overall.

How Google Workspace Works with OnePageCRM

OnePageCRM was built with Google Suite users in mind. That’s why its Google Workspace integrations go beyond basic data sharing and focus on improving how you actually manage sales and customer relationships.

Here is how OnePageCRM, one of the best small business CRMs, connects with the Google Workspace tools you already use to run your business.

Gmail sync

OnePageCRM offers two-way Gmail integration, which means that from inside the CRM, you can send and receive emails to and from your Gmail account. But that’s not all.

Every email you exchange with a contact is automatically saved in the CRM. You can see the full conversation history alongside the contact’s profile. You can also pull in past Gmail conversations, so your entire email history lives in one place.

On top of that, you get extras (dubbed Gmail CRM tools), several of which Gmail doesn’t offer on its own:

• 100% deliverability, so your emails are sent directly from your Gmail account and reach the recipient’s inbox.
• Email open tracking, so you know if a message is opened and how many times.
• Email sequencing, to automatically send follow-up emails based on a schedule of your choosing.
• Automated emails that are triggered when you complete something in your CRM.

But that’s a whole other conversation.

Recommended reading

Best Email CRM Tool for Follow-Ups and Check-Ins (2026)

Google Drive integration

OnePageCRM comes with Google Drive integration.

This integration lets you pull files directly from Google Drive and attach them to records inside your CRM. You can add files to notes, calls, meetings, or deals within a contact’s profile, keeping everything related to that customer in one place.

For example, let’s say you already have a supporting document stored in Google Drive and you want to attach it to a contact in your CRM system.

Instead of downloading the file to your computer and uploading it to your CRM, you simply click the Drive icon in OnePageCRM and select the file you want to attach.

When you or a team member needs the file, you just open the relevant contact and find it right there, neatly organized within the note, deal, meeting, or call it was added to.

And since the file is stored on Google Drive, it doesn’t use any of your CRM storage space.

Google Contacts

OnePageCRM integrates with Google Contacts, as well.

With this, you can push contacts and their full profiles from OnePageCRM to Google Contacts. That includes notes, emails, calls, and other important details related to each contact.

Any updates you make inside OnePageCRM are automatically reflected in Google Contacts, so you always have up-to-date information in your Google Workspace.

And if you already have contacts saved in Google Contacts, you can import them into OnePageCRM in just a few clicks.

Recommended reading

Best Contacts App & Contact Manager (2026)

Google Chrome extension

OnePageCRM also has a Google Chrome extension for capturing leads instantly. This browser extension helps you grab leads and their details from emails, websites, or social media pages and add them straight into your CRM system.

For example, you might be browsing a company website and come across a promising prospect. Instead of copying and pasting their details into your CRM, you can simply highlight the information, click the Lead Clipper icon, and have everything ready to save as a new contact.

It’s even better on social media. When you’re on a prospect’s profile, one click is enough to add them to your CRM system.

Lead Clipper also lets you add useful context. You can leave notes, set a follow-up action, apply tags, or assign the contact to another team member.

This means every new lead can enter your CRM with context, which is good for your business.

Google Calendar

OnePageCRM integrates with Google Calendar to help you stay on top of your daily workload. Once connected, you’ll be able to see your CRM activities and tasks—follow-ups, meetings, or calls—in the Google Calendar.

You’ll also be able to see your team’s schedule, so you know who is working on what and when.

4 Best Google CRMs for Small Business in 2026

In this section, we’ll look at CRM software that offer strong Google Workspace integrations and are well-suited for small businesses looking to get organized and close more sales.

OnePageCRM

OnePageCRM offers you integrations with Google Drive, Google Calendar, and Google Contacts, but one of its standout features as a Google CRM is the Google Chrome extension called Lead Clipper.

With the free Google Chrome extension, you can capture leads directly from your Gmail inbox, a website, or a social media page and add them to your CRM with a single click.

The full Gmail sync is another standout feature. It lets you send and receive emails directly from the Google CRM, view complete conversation histories, and track email opens. And let’s not forget the email sequences functionality that helps you send follow-up emails automatically.

And to make the transition even easier for Google Workspace users, this CRM’s interface resembles a Gmail inbox.

In addition to integrating with Google Workspace tools, OnePageCRM features Next Actions to help you close more sales. To be specific, it lets you set the next steps you must take in order to move each contact closer to buying. Then, it automatically arranges these next steps according to which ones need to happen first, and even gives you reminders to follow through.

Starting Price: $9.95 per user/month

Key Features:

• Follow-up tracking: Set Next Actions that are automatically organized and colour-coded based on urgency.

• Bulk emails: Send emails in bulk to hundreds of contacts at once using free custom templates and track email opens.

• Sales pipeline: Move deals through the sales cycle using a simple drag-and-drop interface.

• Delivery pipeline: Use a Kanban board to manage the after-sales process for products and or services you’ve sold.

• Dashboard and analytics: Get an overview of sales performance from a lightweight dashboard.

• Workflow automation: Reduce repetitive tasks by setting up actions to trigger when certain events occur in your CRM.

• User-friendly interface: Includes only the tools small businesses need and follows a familiar Gmail-style layout.

• One-page workspace: Manage contacts, deals, follow-ups, and communication from a single page.

• Full mobile CRM: Access all core CRM features from your mobile device.

Google Workspace Integrations:

• Gmail
• Google Drive
• Google Chrome (Lead Clipper extension)
• Google Contacts
• Google Calendar

Streak

Streak is a built-in Gmail CRM. Instead of pulling your emails into a separate CRM interface, Streak lives inside your Gmail inbox. You can manage contacts, leads, deals, and projects without ever leaving this Gmail CRM app.

This setup works well if you’re running a solo business or part of a very small team. Once your team grows and you start handling more contacts, emails, users, and deals, the Google CRM can begin to feel slow and inadequate.

It’s also important to note Streak’s flexibility problem. Since the Google CRM software is built entirely around Gmail, it works best when Gmail is your primary email tool. If you later decide to use other email providers like Outlook, Proton Mail, Apple Mail, and the like, you’ll likely need another CRM.

Starting Price: $49 per user/month

Key Features:

• User-friendly interface: Streak works directly inside Gmail, so it’s not too difficult to use.
• Data enrichment: Automatically update contact and company details like phone numbers, addresses, and social profiles when available.
• AI co-pilot: Deal and pipeline fields can be automatically filled using Streak’s native AI. The AI also scans and gives you a summary of your interactions with leads.
• Pipeline management: Organize deals using stages that reflect your actual sales process.
• Mass sales emails: Send personalized bulk emails directly from your Gmail address.
• Email tracking: See when recipients open your emails or click links. You can also share emails with your team to keep them in the loop.
• Task management: Create tasks and add reminders so deadlines don’t slip through the cracks.

Google Workspace Integrations:

• Gmail
• Google Calendar
• Google Drive
• Google Sheets Importer
• Bot for Google Chat

Copper CRM

Copper CRM integrates with a wide range of Google Workspace tools, including Gmail, Google Calendar, Google Docs, and Google Sheets, making it easy to keep working with apps you already know.

One of Copper’s perks as a Google CRM is that you can access its functionalities directly from a sidebar inside your Gmail inbox. This’ll come in handy if you spend most days inside your Gmail and need to manage customers without leaving the email tab.

The platform is fairly easy to use and includes most of the features you would expect from a standard CRM. One of its stronger areas is workflow automation. You can set up triggers for task reminders, automated email replies, and other activities, which helps reduce manual work and keeps things moving.

Copper also offers pipeline tracking, AI-driven insights, sales forecasting, and automated data entry.

However, as your business grows and your processes become more complex, this Google CRM tool may struggle to keep up. On top of that, many useful features—like sales and lead management, non-Google workspace integrations, bulk emailing, and more—are only available on higher-priced plans.

Starting Price: $9 per user/month

Key Features:

• Custom reporting: Build reports to track customer trends, team activity, pipeline performance, and revenue.
• Project management: Turn closed deals into project pipelines for onboarding, service delivery, client work, or other after-sales activity.
• Mobile CRM: Manage customer data and relationships on the go using the Copper mobile app.
• Automated data entry: Automatically sync contact details and email conversations from Gmail, removing the need for manual data entry.
• Email automation: Set up automated replies to forms, schedule follow-up emails, and automate your sales with emails that are sent out when pipeline stages change.
• Chrome Extension: Manage contacts, deals, emails, and tasks from anywhere without having to switch tabs.

Google Workspace Integrations:

• Gmail
• Google Calendar
• Google Chrome
• Google Drive
• Google Contacts
• Google Sheets
• Google Gemini

NetHunt CRM

NetHunt CRM is another Google CRM tool that’s designed to work directly inside your Gmail inbox. With their Gmail add-on, you can handle CRM tasks—like managing your sales processes, automating workflows, collaborating on deals, and running email campaigns—without leaving the Gmail app.

NetHunt also supports multi-channel communication, which lets you track and reply to customer interactions from Gmail, WhatsApp, LinkedIn, Instagram, and more.

NetHunt is not without limitations, though.

First off, this CRM houses more than 10 tabs and doesn’t offer you a Kanban board to manage deals and projects. This can make the Google CRM software tough to master and use—especially if yours is a small team.

The reporting functionality is also unimpressive. While it covers the basics, it lacks the depth and customization you’d need for more advanced analysis.

Starting Price: $24 per user/month

Key Features:

• Data enrichment: Integrates with Apollo and Hunter to automatically update your contact records with verified emails and information.
• Sales pipelines: Set up pipelines to visualize and manage every stage of your sales process.
• Reporting: Set up custom reports to help you track team performance, sales activity, and deal progress.
• Workflow automation: Create triggers that help automate lead capturing, data entry, and task assignment, amongst other things.
• Multi-channel communication: Reach leads through phone calls, emails, and channels like Facebook, LinkedIn, WhatsApp, and Instagram—all from inside a single system.

Google Workspace Integrations:

• Gmail
• Google Contacts
• Google Chat
• Google Calendar

How to Choose the Best CRM for Google Workspace

There are a lot of CRM tools that integrate with Google, but not all of them are worth your time.

So before you commit to any Google CRM software, here are a few things worth paying attention to:

• Depth of Google Workspace integration. A CRM that only connects to Gmail isn’t enough. Look for one that also works with Google Drive, Google Contacts, Google Calendar, and other Google tools your business depends on. The more of your existing workflow it covers, the less switching between tabs you’ll have to do.
• Ease of use. A Google CRM system should be simple to set up and easy for your team to learn. If it takes weeks of training before anyone can use it properly, it’s probably not the right fit for a small business.
• Follow-up and pipeline tools. The whole point of using a CRM with Google is to become more efficient and ultimately sell more. Make sure the CRM includes sales tracking, follow-up reminders, and a simple visual pipeline.
• Lead capture. The best CRM for Google Workspace should make it easy to pull in new leads from anywhere—whether that’s from your Gmail inbox, a website, or social media—without manual data entry.
• Mobile access. Your work doesn’t stop when you leave your desk. A solid Google CRM tool should come with a mobile app that lets you manage contacts and deals on the go.
• Pricing that makes sense. Some Google CRM tools lock useful features behind expensive plans. Look for a CRM that gives you what you need at a price that works for your team size and budget.

If the Google CRM you’re considering checks most of these boxes, you’re probably on the right track. And if you’re still not sure which one to go with, we have a recommendation for you below.

Which is the Best Google CRM for Small Business?

Google may not have a native CRM, but that doesn’t mean you’re out of options.

Many CRM software integrate with Google Workspace to allow you to manage customer relationships and sales while still working with the Google tools you already use every day.

OnePageCRM is of those CRMs.

It’s one of the best CRM software for businesses that want to organize their contacts, follow up with undying diligence, sell more products and or services, and track their post-sales processes.

Built with Google Workspace users in mind, it’s especially useful if you rely heavily on Gmail and want full email sync, or like the idea of capturing leads directly from your inbox, social media, or any website you visit. And if you already use Google Contacts, Drive, and Calendar, those fit into the workflow, as well.

Small businesses in more than 80 countries already use it. You can use OnePageCRM for free for 21 days—without a credit card.

FAQs About Google CRM Software

• Does Google have a CRM?

  No, Google doesn’t have a CRM of its own.
  
  That said, many CRM software work with Google Workspace. This means you can keep using the Google tools you already know (like Gmail, Calendar, Drive, etc.), while still getting access to the sales features a CRM provides.
  
  This way, there’s less need to jump between tabs or manually copy information from one place to another, which saves time and reduces your chances of making mistakes.

• Can I use a Google Sheets CRM instead of a Google CRM?

  You can use Google Sheets as a CRM. In fact, a lot of small businesses and teams begin their CRM journey with spreadsheets (on Google Sheets or Excel) before moving on to proper CRM software.
  
  The problem, though, is that there are tons of Google Sheet CRMs, and the majority of them are no more than glorified phonebooks.
  
  If you’re serious about using a spreadsheet CRM, your best bet is to opt for one that does more than just store your contacts. Something that actually helps with sales, since, of course, that’s what a CRM is really meant for.
  
  Something like this free Google Sheets CRM. Besides recording your contacts, it lets you add next steps to each one and automatically arranges your list according to the urgency of those next steps. It also reminds you to act, and even lets you track how close you are to closing a sale.
  
  Needless to say, you can’t use a spreadsheet CRM forever. As your business grows, you’ll still need a proper CRM. And if you’re keen on remaining within the Google Workspace environment, then the Google CRMs in this post can serve you well.

• What features should a Google CRM have?

  Simply put, the ideal Google CRM offers more than Google Workspace integration. It combines Google apps (or tools!) with the usual job of a CRM, which is to manage contacts and guide them toward a purchase.
  
  As such, in addition to Google Workspace integrations, the ideal Google CRM should have tools—like an extension or web form—that help you capture leads automatically. It should also have a simple drag-and-drop pipeline that you can use to track and manage your sales opportunities.
  
  A proper Google CRM ought to also have a beginner-friendly interface that you and your team can use without a hitch. Likewise, the CRM should include workflow automations to cut down on busy work, as well as a fully functional mobile CRM app that lets you take your work with you wherever you go.
  
  And most importantly, the Google CRM must come equipped with a follow-up tracking feature. That is, a tool that lets you set up your next interactions with contacts, prioritize them, and keep relationships from going cold.
  
  Because, let’s face it, nobody’s selling anything if they’re not interacting with prospects one way or the other.

• Who needs a Google CRM?

  A Google CRM is a good fit for businesses that already rely on Google Workspace to run day-to-day operations.
  
  If your team spends most of its time in Gmail, Google Calendar, Google Drive, Docs, Chrome, or Sheets, then a CRM with Google Workspace integrations can help you keep all your data and tools connected, instead of scattered across different tabs and apps.
  
  It’s especially useful for small businesses, startups, consultants, and sales teams that want to manage contacts, track deals, and follow up consistently without changing their existing stack or workflow.

• Can I use Gmail as a CRM?

  Technically, yes. But it won’t get you very far.
  
  Gmail is built for email, not for managing contacts or tracking sales. You can label threads, star messages, and maybe piece together a makeshift follow-up system, but that’s about it.
  
  There’s no pipeline, no deal tracking, and no way to see a full picture of where each lead stands.
  
  Some people pair Gmail with Google Sheets to create a DIY Gmail CRM, and that can work for a while. But once your contact list grows and follow-ups start slipping, it falls apart.
  
  The better move is to use a CRM with Google Workspace integration. That way, you keep working from Gmail but with actual sales tools (like pipelines, automation, and follow-up tracking) backing you up.