lead scoring

Find your best leads: How to score and track leads using marketing automation

If you’ve ever worked in sales you might have had the experience where you met the perfect person, at the perfect time, looking for your exact solution. They did their research, were a decision maker, and were ready to pull the trigger. Also known as the perfect sale. But unfortunately not all sales calls, demos, and meetings go this way. In fact, there are a number of potential problems which can arise when you speak to […]