Mailchimp Forms are the sign-up forms that come with Mailchimp. You put one on your website or a landing page, and it collects subscribers for your mailing list.
The Mailchimp Forms CRM integration sends everyone who fills in your form into OnePageCRM as a contact. Each one arrives with a follow-up already set, so your team knows what to do next with them.
Someone fills in your Mailchimp form, and OnePageCRM creates a contact from the submission.
You decide in advance what each new lead arrives with: a Next Action, a Status, a Lead Source, Tags, and an owner. The owner gets a notification, so somebody knows a lead just came in.
Standard fields map themselves: first name, last name, email, phone, address, and the rest go straight into the matching contact fields.
A custom form field maps to a OnePageCRM Custom Field with the same name and type. Anything that matches nothing is saved onto the contact as a note, so no answer gets thrown away.
Because a form on its own only grows a mailing list. With the CRM connected, the same form also hands your sales side a contact with a follow-up attached, and the lead hears from a person as well as a newsletter.
Their details go into your Mailchimp audience and into OnePageCRM at the same time. The new contact carries whatever you predefined: the Next Action, Status, Lead Source, Tags, and owner.
If your Mailchimp audience uses double opt-in, the subscriber confirms by email first, and only then are they added. That rule is required by law in many countries, and the integration respects it.
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