Know when a prospect reads your email

You send an email to a potential customer, and then… crickets.

Your email client doesn’t show whether the prospect read your email or didn’t receive it at all.

In OnePageCRM, Email Open Tracking shows you when a contact opens your email and how many times.

When to use Email Open Tracking

Once you send an email from OnePageCRM, the CRM tracks it automatically.

You can enable open tracking for all emails sent from your CRM account or switch it on only for specific ones.

There’s also an Open Tracking folder on the CRM’s Email page with all tracked emails in one place.

Here are three examples of how Email Open Tracking can make your job much easier.

1. Efficient follow-ups

Say your sales rep sends a proposal on Tuesday and gets no reply by Thursday. They’re not sure if the email was read, so they send a follow-up.

But if the prospect had just opened it that morning, the second email might feel like pressure. That’s when a once-promising conversation can go cold.

With Email Open Tracking, you can see when the prospect opened your email and time your follow-up accordingly.

2. Outreach prioritization

In OnePageCRM, you can select dozens of contacts and send them a personalized intro email at once.

But an email is just one channel. After a week, you might want to follow up with a call. So you open your Action Stream, trying to figure out who to call first.

With open tracking, you can spot the leads who’ve opened your email multiple times and those who’ve never read it.

Having just this bit of information can help you prioritize who’s more likely to be interested in your offer and who to call first.

3. Re-engagement

From time to time, you might build a good rapport with a lead, but then they go quiet all of a sudden.

It’s not always a reflection of their interest. Sometimes work just gets very busy, and priorities shift.

That’s why it’s a great idea to review the Open Tracking folder regularly. If you notice that someone reopened your email after a few days or weeks of silence, it can be a perfect opportunity to re-engage.