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The Best HubSpot Alternative for Small Businesses

Need a HubSpot alternative for your small business? While HubSpot is a robust marketing, sales, and service platform, OnePageCRM, its alternative, is a CRM focused on customer relationships and sales. Here's how they compare side by side.

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Logo for OnePageCRM

OnePageCRM is built for selling. It lets you capture leads quickly, pushes you to always follow up, and provides you with the tools you need to track, manage, and close deals more easily.

  • Best for: Small businesses focused on following up and closing sales
  • Core feature: Action Stream
  • Starting price: $9.95 per user
hubspot logo

HubSpot is an all-in-one software combining CRM, marketing, sales, customer service, content, and commerce tools.

  • Best for: Mid-sized teams looking to run multi-department operations in one place
  • Core feature: Marketing automation
  • Starting price: $20 per user

Ease of Use

Which of the two CRMs is easier for beginners to use?
SIMPLE, FAMILIAR INTERFACE
onepagecrm central workspace
In OnePageCRM, you only need one page to work. That's the Action Stream, and it lets you manage your contacts, as well as their associated information like deals, follow-ups, calls, emails, and notes. And since the layout of that page looks like an email inbox, it feels familiar to navigate, even for beginners.
  • Looks like an email inbox
  • Single-page workspace
  • No clutter
  • Hide features you don't use
OVERLOADED INTERFACE
HubSpot interface
HubSpot has a bloated and complex interface. There are eleven main tabs covering Sales, Marketing, Service, Content, Commerce, and more, each with subtabs and sections. Small businesses often end up using just a few of them, but the full menu remains visible, overloading your view and making navigation difficult.
  • Complex CRM layout
  • Multiple tabs to work from
  • Dense interface
  • Feature-packed system

Pricing

Which CRM gives small businesses better value for money?
AFFORDABLE CRM
With an entry plan of $9.95 per user/month, OnePageCRM is one of the most affordable CRMs for small businesses. At that price, you still get all the core features your small business needs to manage customers, follow up, and close sales deals. And if you’d like to upgrade, the higher tiers are affordable, as well.
  • Small business pricing
  • Core features from the start
  • No hidden costs
EXPENSIVE CRM
Starting at $20 per user/month, HubSpot's entry plan is more expensive. Yet, it lacks features your small business needs, like duplicate management, for instance. You’ll need to upgrade to the Professional plan at $90 per user, and pay a mandatory $1,500 onboarding fee.
  • Priced for medium-large businesses
  • Free plans for 2 users
  • Paid onboarding

Customer Support

Which CRM gives you better support when you need it most?
VIP SUPPORT, ALWAYS
OnePageCRM provides VIP support to every user, regardless of which plan they paid for. Phone, email, live chat, and screen share calls are all available, including during the free trial. There’s even a Sales Academy with free certification courses, and the team runs live demos and webinars regularly.
  • Same support on every plan
  • Phone, email, chat, screen share
  • Free Sales Academy with certification
PLAN-BASED SUPPORT
In HubSpot, customer support depends on how much money you’re willing to pay. Free plan users only get self-help articles and free courses. And if you’re on the Starter plan, you only get support via email and in-app chat. For phone support, you’ll need a Professional subscription.
  • Plan-based customer support
  • Email and chat at the start
  • Free HubSpot Academy

Contact Management

Do they manage contacts in such a way that helps you sell more?
CLEAN PROFILES
onepagecrm contact page
OnePageCRM arranges each contact profile so the stuff that actually helps you sell them shows up first. The layout shows essential sales contact info at the top, followed by your next actions and deals. Fields that aren't as useful for selling are hidden behind a 'Show all' button.
  • Sales-focused profiles
  • Vital sales info appears first
  • Hides less critical fields
BLOATED PROFILES
HubSpot contact management
HubSpot’s contact pages contain way more information than you need for sales. Yet, they’re not organized by how important they are to selling. And since Contacts and Leads are separate modules, a single person can have records in two different places.
  • Data-heavy profiles
  • All data is visible at once
  • Separates contacts from leads

Follow-up Tracking

How well do these CRMs help you stay in touch with and nurture contacts?
CUSTOMER FOLLOW-UPS
customer follow ups in onepagecrm
To ensure you’re always in touch with your contacts, OnePageCRM pushes you to set a follow-up step for them, and reminds you to actually do it. Your contacts are listed and color-coded based on how urgently they need a follow-up. And once you finish one follow-up activity, the system asks you to add the next one.
  • Follow-ups for every contact
  • Automatic prioritization
  • Nudge to set a next step
GENERAL TASKS
HubSpot follow-up tracking
HubSpot lets you manage tasks. But since they’re not compulsorily tied to your contacts, they’re no more than general to-dos, not follow-ups. There’s also no default field to add a follow-up when creating a new contact.
  • Group to-dos by deadlines
  • Manually set task priorities
  • Automated task queue

Email Sync

Which CRM makes it easier to sell using your email?
TWO-WAY EMAIL SYNC
onepagecrm full email sync and email inbox
OnePageCRM’s email inbox helps you focus on what matters to your small business. It only shows emails related to people already in your CRM, so you won't be distracted by things like promotions, personal emails, ads, and more.
  • Auto-filtered email inbox
  • Email open tracking
  • Email sequences
TWO-WAY EMAIL SYNC
HubSpot email sync
HubSpot offers two-way email sync from its free plan. You can send and receive emails to and from your contacts, and keep a history of every conversation.
  • Email sync from free plan
  • Filtered inbox
  • Track email opens

Instant Lead Capture

How easily can each CRM help you save new leads from the web?
CAPTURE FROM ANYWHERE
OnePageCRM Lead Clipper capturing a contact from a web profile
OnePageCRM's browser extension lets you add contacts from any website, social media profile, or email inbox in a single click. The contact gets saved to your system with all their details already filled in.
  • Save from email, social & website
  • Capture via web forms
  • Lead enrichment
CAPTURE FROM INBOX
HubSpot lead capture
HubSpot has a browser extension, too, but it only works inside Gmail and Outlook. From your email inbox, you can save contact details straight into your CRM.
  • Capture from email
  • Web form
  • Automatic data enrichment

Pipeline Management

How do the two CRMs handle your sales pipeline?
FULL-CYCLE PIPELINES
onepagecrm sales pipeline
With OnePageCRM’s pipeline functionalities, you can visualize your deals, track their progress, generate quotes for them, and close the sale. What’s more? You can also use a pipeline to manage the delivery of what you sold to your customers.
  • Sales quote generator
  • Delivery pipeline for post-sales
  • Sales forecasting
LIMITED PIPELINES
HubSpot sales pipeline
HubSpot lets you visualize your deals on a Kanban board and see useful sales numbers like total deal amount, average deal age, and more. But that's pretty much where it ends. There's no built-in way to manage the work after the sale.
  • Diverse sales reports
  • Pipeline for customer tickets
  • Revenue forecasting

Integrations

Which CRM connects better with the tools you already use to run your small business?
SMALL BUSINESS INTEGRATIONS
OnePageCRM integrations with popular small business apps
OnePageCRM works with the tools small businesses already use daily, like Gmail, Outlook, QuickBooks, Xero, and Mailchimp. It integrates with 40+ other apps too, and the full list of integrations is made up of names you'll recognize (and probably already use) or their alternatives.
  • 40+ curated integrations
  • Focused app marketplace
WIDE RANGE OF INTEGRATIONS
HubSpot integrations
HubSpot has strong native integrations with social platforms like Slack, Facebook Messenger, LinkedIn Sales Navigator, and WhatsApp. Moreover, there are over 2,000 other apps that you can integrate with on its Marketplace.
  • 2,000+ integrations
  • All-inclusive app marketplace

Add-Ons

What's included with the basic CRM, and what costs extra?
MANY FREE TOOLS
On top of its affordable pricing, OnePageCRM gives you some free extra tools to help you manage your contacts and sales better. These include an AI assistant, web forms, and an AI route planner, among others.
  • Free web forms
  • Card scanner & AI route planner
  • Free AI assistant
FEW FREE ADD-ONS
HubSpot’s entry plan costs a lot more than OnePageCRM’s, but it only offers a few free tools, like the AI copilot, web forms, and business card scanner.
  • Web forms
  • Business card scanner
  • Free AI copilot

When to Use Either CRM Software

Choose OnePageCRM if:
  • You need a CRM that's simple to pick up and use
  • Your business depends on relationships and consistent follow-ups
  • You don't want to spend on features your small business won't use
Choose HubSpot CRM if:
  • You want marketing, sales, and customer service tools all in one place
  • You don't mind a steep learning curve
  • You're okay paying $90 per user/month plus a $1,500 onboarding fee

OnePageCRM and HubSpot CRM Feature Overview

A feature-by-feature comparison of OnePageCRM and HubSpot.
OnePageCRM
HubSpot CRM
  • CORE FEATURES
  • Mobile app

    yes

    yes

  • Contact management

    yes

    yes

  • Follow-up tracking
    tooltip
    Built-in reminders to stay in touch with every contact, not just the ones in active deals.

    yes

    no

  • Pipelines

    yes

    yes

  • Duplicate management

    yes

    yes

  • CENTRALIZATION TOOLS
  • Centralized workspace
    tooltip
    Manage contacts, tasks, deals, and emails from a single page — no tab-switching.

    yes

    no

  • Dashboard
    tooltip
    An at-a-glance summary of pipeline health, sales activity, and team performance.

    yes

    yes

  • Number of integrations
    40+
    2,000+
  • COMMUNICATION TOOLS
  • Two-way email sync

    yes

    yes

  • Click-to-call options

    yes

    yes

  • Multi-channel inbox
    tooltip
    A unified inbox that combines email, chat, and other channels in one place.

    no

    yes

  • Meeting scheduling

    no

    yes

  • SIMPLE AUTOMATION
  • CRM workflows

    yes

    yes

  • Sales email sequences

    yes

    yes

  • Free web forms

    yes

    yes

  • Browser extension for auto lead capture

    yes

    partialEmail only
  • CUSTOMER SUPPORT
  • Email support

    yes

    yes

  • Live chat

    yes

    yes

  • Phone support

    yes

    yes

  • PRICING
  • Starting price
    $9.95 per seat/month
    $20 per seat/month
  • Free trial
    yes21 days
    yes14 days
  • Free plan

    no

    yes

  • Next paid plan
    tooltip
    The next pricing tier above the entry plan — useful for comparing long-term cost.
    yesAffordable ($19.95 per seat/month)
    partialExpensive ($90 per seat/month)

Explore More CRM Alternatives

See how OnePageCRM compares to other popular CRMs.
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Capsule
Capsule is a simple, lightweight CRM focused on contacts and tracking sales opportunities.
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Less Annoying CRM
Less Annoying CRM is a simple, low-cost CRM covering contacts, pipelines, and tasks.
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Need a Good HubSpot Alternative for Your Small Business?

HubSpot’s base plan is more expensive than the average. Yet, the CRM locks some of the features you’ll need behind a plan that costs 6x more, and even imposes an extra four-figure payment. If you need a HubSpot alternative that your small business can work with, OnePageCRM is it.
Try OnePageCRM for free
21-day trial. No credit card required.
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Frequently Asked Questions

  • Is HubSpot easy to use for a small business?

    Not really. HubSpot was built to serve teams across marketing, sales, and customer service all at once. That means tons of functionalities, multiple navigation menus, and a steep learning curve. A learning curve steep enough that HubSpot charges up to $1,500 just to help new Professional users get up to speed. If your business doesn't have dedicated teams for each of those departments, a lot of what HubSpot offers will just get in your way.

  • What is the best HubSpot alternative for small businesses?

    If HubSpot feels like too much for your solo or small business, OnePageCRM is worth a look. It's built specifically for small businesses and costs a fraction of what you'd pay for HubSpot's useful plans. And unlike HubSpot, it’s actually designed to help you follow up with customers and sell through relationships.

  • Is OnePageCRM more affordable than HubSpot?

    Yes, significantly. OnePageCRM starts at $9.95 per user/month with all the core features included. To get a comparable set of tools from HubSpot, you'd need the Professional plan, which costs $90 per user/month and imposes a mandatory onboarding fee of up to $1,500.

  • Is OnePageCRM easier to use than HubSpot?

    Yes, for several reasons. For one, you can handle your whole business from a single page—one that looks like an email inbox you’re already familiar with. Moreover, the interface is easy to navigate, and there’s no feature bloat to overwhelm you. In contrast, HubSpot has complex functionalities, spreads your work across one too many tabs, and mandates professional onboarding to help you learn the system.

  • Can I cancel my HubSpot subscription anytime?

    You can stop your subscription from renewing, but you can't cancel it while it runs. To turn off renewal, click your account name in the top right, go to Account & Billing, open the Subscriptions tab, and hit 'Cancel auto-renewal'.

  • What happens to my HubSpot CRM data if I cancel?

    If you cancel entirely, HubSpot gives you a window to export your data before your account is deactivated. It's worth exporting everything before you make the switch to another CRM.

  • Can I export my CRM data from HubSpot?

    Yes. You can export your contacts, deals, and other records from HubSpot as a CSV or Excel file. Just go to the relevant module, click "Actions," and select "Export." Once downloaded, you can then import the files into the HubSpot alternative of your choice.

  • Does OnePageCRM have a free plan like HubSpot?

    OnePageCRM doesn't offer a free forever plan like HubSpot. But it does give you a 21-day free trial with full access to everything (no credit card needed). That's a week longer than HubSpot's 14-day trial. Plus, the entry plan is just $9.95 per user/month and, unlike HubSpot’s freemium, it comes equipped with all the core features your small business needs.
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