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In the Beginning Was the Napkin

onepagecrm

Adding contacts to a CRM is the easy part. Staying in touch with them is where most small businesses struggle. That's why we built OnePageCRM. It's not just another contact database. It's an app that reminds you to keep growing your business.

Every CRM contact can be a sales opportunity. That’s why the Next Action feature is so central to our CRM system. You can set a follow-up reminder next to any contact. Every morning, OnePageCRM organizes your follow-ups and highlights what needs your attention first. You focus on building relationships. The CRM handles the admin.

We also believe that sales are all about human-to-human interactions. It is the person across the table who signs your deal or buys your services. Not a company. That's why everything in OnePageCRM is built around contacts. Not pipelines, dashboards, or fancy reports. OnePageCRM lets you focus on people, and the next thing you need to do to earn their trust and build a relationship with them.

We believe that the best way to build that relationship is by having continuous communication and consistent follow-ups. That's what OnePageCRM is designed for. For everything else, it connects with the tools you already use. This approach keeps OnePageCRM's interface free of bloat.

We use OnePageCRM ourselves every day for customer support, partnerships, and hiring. This keeps us accountable, transparent, and knowledgeable about our product. We deliver exceptional customer support. Just ask our clients.

Today, we are proud that small businesses in over 80 countries chose OnePageCRM to be their CRM software.

How it started

In the beginning was the napkin

Before OnePageCRM, our founder Michael FitzGerald was looking for a CRM software to help him grow his small business.

As it happens, all CRMs he looked at were too complicated for his needs. He thought, “I can use Excel too... but Excel doesn’t make you get up in the morning and go at sales.”

So one sunny December afternoon, he went out for lunch and returned carrying a bucket of ice cream for his team and a plan for a new, actionable CRM software sketched on the back of a napkin. The CRM was to be based on the GTD (Getting Things Done) principle that encouraged a person to remove the clutter and focus on a task at hand. While his team was happily consuming the creamy treat, Michael announced that they were going to ship this new product… in three months time.
napkin sketch

2010

All in

We got our first paying customers and, most importantly, the first feedback. Our CRM app was built and refined based on the clients needs. That's why so many small businesses are happy with OnePageCRM's simplicity and functionality. It was designed for them.

Once it became clear that OnePageCRM resonated strongly with small business owners and salespeople, Michael decided to give this newly developed app his full attention.
onepagecrm team
startup wins

2011-2012

Ready or not, here we
come

The strict deadline was a result of a hard lesson learned from a previous venture that never reached the customers’ hands due to continuous “improvements”. This time, Michael was guided by two principles. One was Seth Godin’s “Build in shipping as a feature,” which came down to the question: if shipping on a date was a key objective, what features could you leave out in order to ensure that was honored? And the second was a quote from LinkedIn founder Reid Hoffman: “If you are not embarrassed by the first version of your product, you’ve launched too late.”

So on March 22nd, with the Activity Stream and the Next Action as its heart and body, OnePageCRM went live.

2013

Investment in Talent

We were fortunate to have secured funding from Enterprise Ireland and private investors. In addition to security, it gave us the needed financial boost. We could grow the business and invest in hiring the best talent, like engineers and marketeers. That’s also when we started building our customer support team.

Today, we pride ourselves on having a white-glove customer care. We believe in building long-term relationships with our clients and going above and beyond to answer any questions, queries, and jump on a webinar or a call whenever it’s needed.
investment and funding
Moving to a Bigger Office

2014

Moving to a Bigger Office

After growing the customer base by almost 300% in 2013, the team at OnePageCRM wasn't ready to slow down.

In April 2014, we moved into our awesome new office. Bigger of course, but in true OnePageCRM-style, it’s not your standard office!

The decor portrayed OnePageCRM’s online presence (with some of the murals from our website). Quirky bold colors dominate the space but at the same time create a ‘retro’ warm atmosphere that worked, creating a fun but functional working space.


2016

Top class sales on-the-go

We know that field sales can get hectic. That’s why we decided to make sure you can access your CRM software at any point in time, even when on the road.

In 2016, we launched native iOS and Android mobile CRM apps, ensuring our customers always keep the ball rolling and have all the updates safely logged.

2017

CRM automation is key

We always believed that the only thing salespeople should spend their time on is… sales. It might sound trivial, but we have seen too many salespeople wasting their time on unnecessary admin tasks rather than investing in building relationships with their prospects.

In 2017, we decided to make this task easier. We have introduced Deal Items to build deals with a click. In addition, we’ve released Saved Actions to accelerate the sales process. As well as Email Templates and Bulk Send to avoid repetition of the same emails over and over, and Quick Quotes to assemble and send sales quotes in seconds.

2018

Walking in our customers’ shoes

In 2018, Michael set out on a 30-day trip around the UK, in a camper van the likes of Jamiroquai’s, to deliver a crucial message—for SMBs around the world it was time to think global.

During this trip, Michael had a unique opportunity to spend time with OnePageCRM customers, get to know them, their life stories and needs, sit by their side, and see our product through their eyes. As a result, he got invaluable insights into the way they use our system—some things you’ll never get from an email, a phone call or a web form.

Thanks to the wealth of knowledge and action points that Michael brought back, we got a direction on how to make OnePageCRM the best version of itself! Read more more
ceo tour
productive teamwork

2020-2022

Productivity is in our DNA

When the world faced the pandemic, we were doing the best to support our customers, the vast majority of whom run a small business, and our global and talented team.

In just one year, our tight-knit team released 14 new features that opened up new opportunities for small businesses that use our CRM on a daily basis.

We don’t only believe in productivity and the power of taking action, we live and work according to our core beliefs. Read more more

2023-2024

Marketplace launch

In 2023, OnePageCRM doubled down on partnerships and integrations with industry-leading apps across different categories.

In just one year, we released 12 widgets for users on all plans and launched our first Marketplace. OnePageCRM is focused on helping businesses grow sales. For everything else, there are other tools.

Instead of becoming just another all-in-one app and jack of all trades, we are building a powerful à la carte ecosystem. Read more more
team culture
productive teamwork

2025-...

To Infinity and Beyond!

In 2025, we are proud to be helping small businesses in over 80 countries around the world. Our team is passionate about our product and our customers. This is what makes OnePageCRM so unique.

We are building the most effective yet simple CRM in the world. And our story is still unfolding!

Why small businesses choose OnePageCRM

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The CRM you’ve been looking for

OnePageCRM is a small business CRM with a lightweight interface, powerful features, and affordable price.
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No credit card required • 21-day free trial • Quick & easy setup
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