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Small Business CRM Reviews

Have a look at detailed reviews of the best CRM solutions for small and medium-sized businesses. Each platform was evaluated through hands-on testing and a careful feature-by-feature analysis.

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Evaluation criteria

When it comes to choosing CRM software, small businesses have unique needs. In our CRM assessments and reviews, we pay attention to several criteria that are vital for small and medium-sized businesses.

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Featured CRM reviews

Here are the top-rated simple CRMs for small businesses.

Follow-ups & sales

With a focus on small businesses, OnePageCRM keeps sales simple—manage contacts, follow-ups, and deals all from a single page.

All CRM reviews

Explore what each CRM has to offer to your small business.

Marketing & customer service

Agile CRM targets small and mid-sized businesses on a budget, combining multiple functions beyond just sales and contact management.

Deal management

Bigin CRM is Zoho’s simpler, pipeline-focused tool built for small businesses, lean teams, and solopreneurs.

Offline mobile access

Capsule CRM is a lightweight tool for small businesses that combines contact and pipeline management with simple project tracking.

Minimalist interface

Folk CRM is a sales assistant for small businesses, built to capture leads and keep deals moving.

Omnichannel communication

Freshsales CRM gives small businesses essential CRM tools plus AI and multi-channel communication.

Marketing automation

HubSpot is a popular all-in-one CRM that combines marketing, sales, and service tools, with a free plan to get small businesses started.

Advanced reporting

With features spanning leads, pipelines, and projects, Insightly CRM is aimed at SMBs that can handle a higher-than-usual price point.

Less Annoying CRM

Human customer support

Less Annoying CRM was designed for small businesses looking to pay for just the basic CRM features.

Deep customization

Monday CRM offers a wide range of customization options for larger businesses with the budget and technical know-how to use it well.

Social media integrations

Nimble focuses on relationship-building by syncing with social media and combining customer interactions in one place.

Follow-ups & sales

With a focus on small businesses, OnePageCRM keeps sales simple—manage contacts, follow-ups, and deals all from a single page.

Pipeline & deal management

As a CRM built around deals and pipelines, Pipedrive gives salespeople in small and medium-sized businesses a clear way to track opportunities.

Sales management

Pipeline CRM focuses on SMB sales teams and stands out for its quick, responsive customer support.

Salesforce Starter

Sales, marketing, & service

Salesforce Starter brings sales, marketing, support, and even e-commerce into a platform built for businesses unshaken by the cost and complexity.

Automations & AI copilot

Salesmate is a small business CRM known for its strong automation tools and AI copilot, Sandy.

Sales automation

As one of the most comprehensive CRMs available, Zoho CRM comes equipped with a range of tools for large teams with a ton of CRM experience.