OnePageCRM Sales Talks: Email Marketing as Your Secret Sales Weapon

Peter Drucker once said, “What gets measured, gets managed.” We add, “What gets measured, gets a heck of a boost.” And that is especially true in the case of email marketing.

Email marketing has been around a long time. In fact, it dates back to 1978, when a man named Gary Thuerk who worked for Digital Equipment Corp sent his very first email blast to 400 recipients. This computer promotion resulted in a $13 million increase in sales. 

42 years later, email marketing is not only alive and kicking, but has evolved and became an integral part of marketing and sales. In 2019 alone, 293.6 billion emails were sent and received each day. And the figure is expected to increase to over 347.3 billion in 2022.

All-in one marketing providers like Mailchimp allow us to analyze and hone in on every aspect of our email campaigns. We can experiment and optimize elements like the subject line, the preview text, images, links, the best time for sending, and, of course, the content itself. All to find that winning formula for our particular business.

But with everyone doing it, how do you get that competitive edge? How do you turn it into not only your biggest marketing asset but a sales one as well? How can you reduce the time spent on email marketing but increase its impact? Well, we’ve got just the Sales Talk for you.

Carmel Granahan at OnePageCRM, will be joined by Danielle Desarzant, from Mailchimp, (an app that has been in the business for almost 20 years), to delve deeper into the world of email marketing and its secrets.

On Wednesday, August 12th, 2020, OnePageCRM hosted a Sales Talk on Email Marketing as your Secret Sales Weapon.

Missed it? Then check out the recording here (or on the button below).

Our Speakers

Carmel Granahan,
Head of Customer Success and Partnerships at OnePageCRM

Carmel Granahan is a huge GTD (Getting Things Done) fan and is strongly customer-focused. She believes that SMBs should concentrate on building relationships first—the sale will follow.

In this Sales Talk, Carmel will share some insider tips on how to align your Sales and Marketing teams and address the most painful problems that SMBs are facing with email marketing today.

Danielle DeSarzant,
Senior Product Marketing Manager of Tech Partnerships at Mailchimp

Danielle is responsible for leading the go-to-market strategy for Mailchimp’s Tech Partnership integrations to effectively bolster engagement and growth with users. 

With years of relevant experience, Danielle will share valuable insights into what really works when it comes to email marketing, as well as give some practical tips on setting up your workflows.

Join us to learn how to:

  • Align your sales and marketing teams for the greater good of your SMB.
  • Solve the most common (and tricky) email marketing problems.
  • Launch a successful marketing campaign (and accurately measure its results).
  • Set up a marketing flow from your web form to your CRM and market to your audience.
  • Claim back your precious time and become more productive with powerful automation tips, and more!

When: Wednesday, August 12th at 12 p.m. EDT (New York) / 5 p.m. GMT+1 (London)
Duration: 30 minutes
ROI: Invaluable