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Free CRM Spreadsheet Template

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free crm spreadsheet template in google sheets and excel

Why this free CRM spreadsheet template

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    Easily customizable

    We created a step-by-step guide on how to use this template.
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    Not gated

    We don’t ask for your email address. The template is free and works in Google Sheets and Excel.
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    Simple data entry

    No tedious data entry. The spreadsheet has only one tab to fill out and can be used daily.
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    Dynamic follow-ups

    This CRM template sorts your contacts by the due date of their follow-up reminders. Tracking leads is simple!
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    Automatic reminders

    Get automatic emails to your Gmail when setting up follow-up reminders in Google Sheets CRM template.
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    Different views

    There are also four different views in this CRM template (including Focus Mode).
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    Template for Google Sheets

    This CRM spreadsheet template is built in Google Sheets with simple formulas and automations.
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    Template for Excel

    And you can also download this CRM template in Excel, if you prefer Microsoft over Google.

Get this free CRM template

The spreadsheet is available both on Google Sheets and Excel. It is a perfect CRM template for a small business or sole traders.
free crm template in google sheets and excel
simple tracking

Track leads and follow-ups

This free color-coded spreadsheet has several views:

— easily prioritize and sort your leads and contacts based on urgency,
— automatically highlight overdue and urgent tasks red,
— organize your database in a dynamic spreadsheet.
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free Google Sheets add-on

Receive follow-up reminders

In Google Sheets, install a free add-on and monitor your outreach:

— receive follow-up reminders in your Gmail account,
— avoid losing follow-up actions in your to-do lists,
— open the spreadsheet only when needed.
Learn more more
free crm template in google sheets and excel
free crm template in google sheets and excel
simple dashboard

Visualize your progress

This CRM template has a few automatically updated graphs:

— monitor workload and outstanding tasks,
— keep an eye on earned vs. lost revenue,
— track your sales pipeline.

Watch the CRM spreadsheet demo

Watch the quick video overview to understand how this free CRM spreadsheet template works.
Download Spreadsheet
sales tracking

Track your sales performance

This free CRM spreadsheet template has several versions.

You can download one for sales tracking to:

— monitor sales team performance,
— visualize sales metrics,
— structure cold outreach.
Learn more more
customizable template

Tailor to your needs

The CRM spreadsheet is fully customizable:

— use custom color codes,
— define drop-downs for Status or Deal Stages,
— add new columns as needed.
free sales tracking spreadsheet
free sales tracker in Google Sheets
spreadsheet segments

Switch between views

This CRM template has several pre-built views with different segments:

— see follow-ups that need urgent attention (with Focus Mode),
— get a list of contacts without any Actions,
— deal with unassigned leads,
— and much more.
Learn more more

What others say about this free CRM template

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The best CRM spreadsheet template

Use it to keep track of follow-ups and conversations with leads. This CRM spreadsheet template works great for early-stage companies who are not ready for CRM software yet.
Download Template
Completely Free • Easy Setup • Automatic Reminders
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FAQ about CRM template in Google Sheets & Excel

  • Can this CRM spreadsheet replace CRM software?

    The short answer is no.

    The CRM spreadsheet template is useful for a very small database (up to 100 contacts) and can be used as a first contact database.

    It is a good way to keep track of your contacts and future touchpoints but it has all of the limitations of a spreadsheet and will become too big at some point.
  • How can I use this CRM spreadsheet template?

    You can use this spreadsheet template in different ways depending on your current needs.

    A few examples include:

    - follow-up tracking to keep on top of check-ins and outreach,
    - sales call tracker to see whom you need to call next,
    - sales tracker to monitor your sales performance,
    - or just a simple contact database.
  • What is a spreadsheet CRM template?

    It goes by many different names and formats. Some may call it a spreadsheet CRM template, others refer to it as a CRM in Excel, or just a contact database.

    No matter the name, these templates all have one key similarity: they consist of lists of contacts and their associated details, neatly organized in a spreadsheet layout.

    You can choose whether to use Excel, Google Sheets, or any other spreadsheet program. The choice is yours.
  • What are the benefits of a CRM in Google Sheets or Excel?

    Familiarity. Regardless of the industry you're in, chances are you’re familiar with Excel or Google Sheets. When it comes to organizing or managing information, a spreadsheet is often the first tool that comes to mind.

    Wide accessibility. Even if you don't have an active Microsoft 365 subscription, Google Sheets is available for free. Both Excel and Google Sheets are widely accessible and easy to use.

    High degree of customization. CRM templates in Google Sheets or Excel, with their formulas, graphs, rows, and columns, provide a flexible canvas for creativity. You can customize these templates and use colors to emphasize the most important details.

    Relative ease of use. While Google Sheets and Excel do require some learning and adjustment, in general, these CRM templates are very user-friendly.
  • What are the limitations of a CRM in Google Sheets or Excel?

    Limited collaboration. Spreadsheet CRMs aren't designed with collaboration in mind. While Google Sheets has made it easier to work together on spreadsheets, the more contacts you have, the more challenging it is to collaborate effectively. So a CRM in Google Sheets or a CRM in Excel is usually a short-term solution for individual use.

    Limited scalability. Since spreadsheets aren't built for teamwork, they also struggle to handle growing business demands. As your database expands and you gain more clients, a CRM in Google Sheets or Excel may no longer be sufficient for your needs. Eventually, you might require a CRM that integrates with other tools.

    Security concerns. Free CRM templates in spreadsheets can also pose security risks. Once uploaded to OneDrive or Google Sheets, you lose some control over how that data is handled. A simple mistake, like sharing the file accidentally, could expose your contact list.
  • Should I use a CRM template in Google Sheets or in Excel?

    It depends on what you're used to. Generally speaking, if you want a simple and free solution, Google Sheets is the way to go. It is also hosted on a cloud, which means you'll always has access to the data you have in your CRM template.
  • Is this CRM template available in other languages?

    Yes, it has German and Spanish versions.

    Both are free to use and download and come with a video tutorial in a respective language:

    the CRM template in German
    the CRM template in Spanish
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