Walking in our customers’ shoes
In 2018, Michael FitzGerald, Founder and CEO of OnePageCRM, set off on a month-long road trip to deliver a bold message to small businesses: “Now, more than ever, it’s time for small business in the UK to think global”.
- 2,400miles
- 30days
- 23customer visits
On the road to understanding customer needs
Michael covered the length and breadth of the UK, sharing the principles he lives and works by. In return, he looked for an opportunity to learn from every customer he connected with along the route.
One CEO, a motorhome, and his whiteboard
Hear directly from Michael about how and why the CEO tour came to life.
All about dialogue
With this CEO Tour, we wanted to challenge the modus operandi of small business and introduce a different, global way of thinking.
We aimed to build trust, understanding, and a sense of a shared mission with everyone Michael met along the way.
Michael was also connecting with one of the most deserving sectors of small business— charities.
Sharing the OnePageCRM message
Michael has always been involved in community projects and naturally drawn to getting people together who can share and help each other.
During the CEO Tour, besides visiting our UK customers, Michael also spoke at different events to deliver the powerful message behind OnePageCRM’s unique functionality: “Action drives results”.
What the road taught us
After the CEO Tour, we learned a lot about challenges of small businesses across different industries.
