Choosing the right CRM for your business can be tough. With so many to choose from, how do you know you’re picking the right solution for your business? Fear not, we’re here to help! In the table below we have highlighted the key CRM features that need your consideration and compared them side by side.

  • Target market
  • Ease of use
  • Free trial
  • Price (per user/ per month)
  • Platforms
  • Google Apps rating
  • iOS app rating
  • Customization
  • Reporting & analytics
  • Customer support
  • API
  • Knowledge base
  • Insightly
  • Insightly
  • Small - mid size business
  • 4/5 4 stars
  • 14 days
  • $29 - $99
  • Web/ iOS/ Android
  • 3.8/5
  • 4.4/5
  • (email only)
  • (open)
  • Pipedrive
  • Pipedrive
  • Small - mid size business
  • 4.5/5 4.5 stars
  • 14 days
  • $15 - $75
  • Web/ iOS/ Android
  • 4.3/5
  • 4.5/5
  • (email and chat only)
  • (open)
OnePageCRM Insightly Pipedrive
Target market
Small - mid size business Small - mid-size business Small - mid size business
Ease of use
10/10 8/10 9/10
Free trial
21 days 14 days 14 days
(per user/ per month)
$12 $29 - $99 $15 - $75
Web/ iOS/ Android Web/ iOS/ Android Web/ iOS/ Android
Google Apps rating
4.3/5 3.8/5 4.3/5
iOS app rating
4.7/5 4.4/5 4.5/5
Reporting & analytics
Customer support
(phone, email and chat) (email only) (email and chat only)
(open) (open) (open)
Knowledge base

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Five key things to consider when choosing a CRM:

Business goals

A CRM is not a ‘one-size-fits-all’ solution. One of the biggest reasons for CRM adoption failing is neglecting to clearly define the business objectives for the CRM. You need to make sure the CRM you chose fits with your business goals and ambitions.

Ease of use

The effectiveness of your CRM to reach business goals is directly proportional to its usability. It needs to make the life of your sales team, easier not harder. Choose a tool that can be easily customized to your business needs.


CRM systems that don’t offer the ability to connect to other parts of your business (lead generation, lead nurturing, accounting applications) are not serving your company in a way that maximizes revenue. Think of your CRM as the glue, that keeps all your business process working seamlessly together.


Be sure you have 100% clarity on what you are getting for the price you pay. Many solutions offer basic functionality at a free or low price point only to ramp up the cost for reporting or advanced usability later in the funnel.


A good CRM will have a great customer support team to help your sales team use the application to make more sales. Look to see if the CRM offers support in your time zone. Is it just via email or online help ticket? Or do they offer live customer chat, webinars and phone support?

The Insider's Guide to Choosing the Best CRM

Choosing CRM
Read the 6 steps to selecting and choosing the best CRM for your business and the core features of a great CRM.


  • Uncover the 6 core steps for choosing the best CRM for your business
  • Find out the common mistakes and key features you need to look out for
  • How to achieve sales success with a CRM

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Why choose OnePageCRM over Insightly or Pipedrive?

  • Focus 100% on taking action. NOT data entry
  • Follow up with every contact, on time, every time
  • Manage your pipeline and close sales on the go
  • Sync your contacts, notes and deals across all your devices
  • Create a contact in just one click from an email or social profile
  • Integrate with all your business apps
  • Real-time support from an experienced team
Why choose OnePageCRM

Over 10,000 happy users love OnePageCRM

Try OnePageCRM now

Free, easy to set up, no credit card required