How do you get the competitive edge when it comes to email marketing?
We can experiment and optimize elements like the subject line, the preview text, images, links, the best time for sending, and, of course, the content itself. All to find that winning formula for our particular business.
Carmel Granahan at OnePageCRM, will be joined by Danielle Desarzant, from Mailchimp, (an app that has been in the business for almost 20 years), to delve deeper into the world of email marketing and its secrets.
Join us on Wednesday, August 12th, 2020, for our Sales Talk on Email Marketing as your Secret Sales Weapon.
Estimated reading time: 24 minutes There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. But if you’re competing on the basis of having the lowest price, you’ll always… Read More
The availability and acceptance of SaaS model technologies, means that cloud apps, specifically cloud CRM apps, are big business. As the first to market, Salesforce maintains the majority share holding. However, the past 16 years have seen it languish in its position as top dog. What is it they say? Complacency is the enemy of empires.… Read More
What is CRM? CRM software is best described as a tracking system for your customer relationships. A CRM helps you manage your client lists, by recording the sales cycle from lead to customer. A great CRM system will allow a company to automate and integrate its Marketing, Sales and Customer Service activities. [blockquote author=”” link=””… Read More
Welcome to the final installment of our small business app series. In this one we’ll be showing you the best apps for project management, note-taking and accounting that every business should consider to use. 1. Trello A project management tool for small businesses, Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello… Read More
Having a small business mentor is a really effective way of improving your skills and ultimately your business. One reason why business mentors are called in is because of their level of expertise. Expert business mentors can be sought in a range of industries including technological, sales and marketing, public relations, and strategy. Crucially, this… Read More
Google Docs can greatly assist in the organisational efforts of company-wide data. By offering a central place to store and share information and documents, staff have access to the information they need to perform their roles. What is Google Docs? Google Docs is an environment for the control and organization of information. It is a… Read More
It’s just after mid-day and among a slew of other tasks; I’ve had to follow-up on about a dozen customers who owe us money. Some of them are only just due to pay, some are slightly overdue, and some are annoyingly way past the point at which my patience is guaranteed. Each one of them… Read More