Category: Lead Capture

How building a Buyer Persona from our sales data skyrocketed our sales

“Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success… The problem with many personas is that they are either based on irrelevant data, poorly sourced data, or no data at all.” Jennifer Havice, ConversionXL What happens when you don’t know your… Read More

Lead Capture Marketing Automation

5 ways to win your customers trust with content

Before you can manage your customer relationships, you must first build them. So much business happens online that you don’t always meet customers face to face. One thing that hasn’t changed in the Internet age is that people prefer to do business with people and companies they know, like and trust. If you think about… Read More

Lead Capture

The 7 golden rules of lead capture

As salespeople, we’re often so focused on the bottom line that we forget to monitor how our sales are originating. The smart salesperson involves themselves in every stage of the funnel, from attraction to lead capture and conversion. Brian Harris of Videofruit fame, says the first thing he does when someone hires him to help… Read More

Lead Capture Marketing Automation

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