sales conversations

3 simple tips for sales conversations that sell

In my experience, one of the hardest skills to master as a sales executive is the art of conversation. Most sales reps get into the business of selling because they are personable, friendly and extroverted. In short, they enjoy meeting new people and talking, talking, talking. Consistent closers know it takes a lot more than good social skills to be a great salesperson. You must also be an excellent listener, have a natural curiosity to […]

The ultimate sales guide to setting and discussing pricing

Estimated reading time: 24 minutes There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. But if you’re competing on the basis of having the lowest price, you’ll always be running on slim margins, putting pressure on the entire supply chain and putting your product (and your customers’ success) […]
SDR

How to succeed as a modern day Sales Development Rep

The role of an SDR has evolved from the days of cold calls and product pitching to a modern, more comprehensive and personalized approach to selling. Today, SDRs are very much aware of their potential client’s needs. Sales reps have taken on the role of thought leaders and influencers, in a bid to earn the most important buy-in in today’s sales process: trust. Today’s SDRs are professionals, strategizing and executing their sales plans to obtain […]
complex sale

A 4 Part System to Mastering the Complex Sale

Your sales team must assume the customer either understands their own problems fully, partially, or not at all. The question is, are those assumptions correct? Jeff Thull, in his best-selling book Mastering the Complex Sale, talks about the evolution of B2B selling over the years, from a product-oriented approach to today’s full diagnosis of the customer’s problem. If we take a minute to follow his historical outline, you’ll be able to see whether your sales process is […]